Our Mandate
MISSION STATEMENT
To associate with suppliers who share our vision:
To become the leader in their respective category.
To promote and establish wines of outstanding quality as leaders in their respective category.
To act as the forging link between Provincial Liquor Boards, Suppliers, Licensees, Consumers and Press.
To educate and play a proactive role with all major stakeholders within the trade.
GOVERNING PHILOSOPHY
To Sell, Promote and Establish our Brands as Leaders in their Respective Category and to Build Brand Recognition and Loyalty with all Industry Stakeholders, i.e., Liquor Board Management and Employees, Licensees, Consumers and Press.
Philippe Dandurand Wines Ltd., is the leading Agency nationally in terms of sales volume of wine; it is aggressively working towards its goal of taking the lead in every category. Unlike other large agencies which are also involved in the promotion of spirits, we have chosen to concentrate exclusively on the marketing and sale of wine. We believe that this exclusive specialization is the source of our strength.
To join our Agency is to link up with a team which is respected on account of the excellent “quality wine portfolio” which it represents and its constant endeavour to offer a personalized and courteous service to all its clients.
Philippe Dandurand Wines Ltd., is distinguished by:
- Focused & Specialized to promote only wines and managed by the sole owner himself like a family business
- More than 30 years’ experience in the field of wines
- Representation of a range of the most pretigious products from all regions of the world
- Personalized service, offered to our suppliers and clients alike
- A dynamic, competent, respected and innovative team
- Promotions targeted at the Restaurant Industry, Liquor Stores, Wine Media and Consumers
- Excellent knowledge of the industry, i.e., Licensees, Provincial Liquor Boards, Media Nationally